Inspired by her struggles with Inflammatory Rosacea, Phoebe launched Snow Fox in Australia as a professional skincare line for sensitive skin, starting with just 3 products.

Working with our Traditional Chinese Medicine (TCM) expert & Head Chemist in Taiwan, she focused on addressing skin inflammation & discoloration without harsh chemicals.

With minimal ad budget, Snow Fox relied mainly on word-of-mouth but quickly grew due instantly visible, significant results on all skin types.

The line expanded due to demand, produced in Japan & locally in Australia with native botanicals, featured in retailers, clinics, spas & salons.

Alongside global COO Dr. Drake Tan, Snow Fox went onto expand to the US, Hong Kong and Japan over the past decade. Masako Mozumi is the CEO of Snow Fox Japan.

In early 2024, Snow Fox UAE was officially established by Chief Medical Offer Dr. Sozanska & CEO Rebecca Gray.

In 2021, amongst the explosive growth of mass, fast fashion & beauty brands, Phoebe lead her team in the opposite direction by collaborating with elderly artisans in Taiwan, the last of their generation, to launch the first Snow Fox Gua Sha brush.
While it was first met with little reception, the results of Gua Sha brushing led to growing sales, reviving this artisanal craft.