About Us

Phoebe Song, Founder.
"After struggling for years with Rosacea, I discovered that the key to healthy skin was the perfect balance of clinically proven, non-irritating herbal formulas."
Sheet Masks sold worldwide
Animals harmed in making our product
Skin confident customers
Social Projects
We are active in global community projects, working with animal shelters in Asia to rescue, rehabilitate and re-home cats, dogs and trafficked wildlife.
Our Values
What we Believe
Earth First - From packaging to production. Our main facilities run on 55% renewable energies at extra cost and we stick to recyclable materials only.
Gender Equality - We are Female-Founded and we're a team of BIPOC women and men who actively seek progress by challenging traditional gender norms.
Self Care, Self Love - We're not big fans of scare mongering, pressure sales or ludicrous photoshopping.
Supporting Indie, BIPOC businesses & Communities - View Some Of Our Social Projects.
Non Performative Allyship - More than just marketing. Our diversity has always been who we are, regardless of trends.
clean living
WHAT WE USE
Natural or Naturally Derived Ingredients
Cruelty Free & Ethically Sourced Ingredients
Sustainably Harvested Ingredients
Clinically Tested Ingredients
All Skincare Formulas undergo Clinical Microbiology Safety Tests by SGS before launch
Ingredients that support local communities & causes