The Difference Between Functional and Basic Sheet Masks
The Effectiveness of Sheet Mask
“Basic” Sheet Masks are sheet masks with simpler formulas that focus on hydration rather than anything else. They are great for daily use and tend to be gentle with less active ingredients. They’re also usually cheaper as they’re meant for those with normal skin types who want a boost of easy hydration when they have time. Basic Sheet Masks are fun, usually single-ingredient focused and are often sold in single pieces with a very large variety on offer. They’re often impulse buys for normal skin types to try and can be a lot of fun for those who enjoy trying out different ingredient types, discover new masks or love new trends. The best part of “Basic” sheet masks is the amount of trendy, new ingredient masks that customers can choose from without risking too much investment.
“Functional” Sheet Masks are sheet masks with more complex formulas that address a specific skin type, set of concerns and adhere to certain brand conditions. For example, if you have enlarged pores, oily skin and active blemishes but prefer eco friendlier options and “clean” skincare formulas, you would be looking for a sheet mask that does more than just hydrate so it can help with your concerns, but also doesn’t contain strong synthetic colors and fragrances or not biodegrable (like microfiber, which tends to accumulate microfibre plastic pollution that ends up in the ocean). Functional Sheet Masks tend to have multi-ingredient packed formulas with higher concentrations of actives, which are meant to deliver more intense results. Because of this, they usually come with high retail price points and are likely to be considered “premium” items and are usually not sold in single sheets as value packs or boxes make more sense for the both the consumer and the producer. They’re also meant to be used consistently in a skin care routine (ie. Weekly, twice weekly).
What category are Snow Fox Skincare Masks?
These are all active, natural ingredients meant to deliver visible results without being too harsh on skin that are included other than Cherry Blossom and White Tea extracts. Why don’t we point out all of these ingredients in each marketing campaign?
Simply because every formula contains such a numerous amount of botanicals that our marketing materials are better off simplified. So there’s a lot of “background” active ingredients are are no less effective than the ones we focus on.